You can deeply repair damage and promote stronger, healthier-looking hair with VIRTUE hair repair products

VIRTUE is committed to helping you achieve the best hair scientifically possible. Each formula is powered by a breakthrough human protein called Alpha Keratin 60ku® that fills in areas of damage. From shampoos and hair oils to exfoliating scalp treatments, each VIRTUE hair care product works to rapidly change the health, quality and appearance of strands.

Not sure what the best Virtue hair products are for you? You can check out this Virtue hair product chart to find the right products for you based on your hair type, specific hair issues and styling goals.

You can rebuild and restore weak, damaged hair with VIRTUE hair care today!

About VIRTUE hair care

By definition, virtue is behavior showing high moral standards and excellence, and VIRTUE hair care is its embodiment.

VIRTUE hair care was founded in 2017 after VIRTUE labs founder and CEO Melisse Shaban met with retired US Army Colonel Dr. Luke Barnett. During this meeting, Shaban learned how Dr. Barnett’s team of bioscientists developed a way to extract human keratin, a human protein used in regenerative medicine to help heal battlefield wounds that could also do the same for damaged hair. Termed Alpha Keratin 60ku™, this safe, powerful, transformative ingredient is ethically extracted from human hair, so our bodies recognize it and use it where it can have the most impact.

After trials, triumphs and several clinical trials with incredible results, it became clear the transformative power keratin protein had on the health of damaged hair, and so began VIRTUE.

VIRTUE hair care FAQ

1. What are VIRTUE hair products for?

   While ideal for all hair types and textures, VIRTUE hair products are formulated to repair hair damaged from color treatments, styling heat and more with the power of its keratin protein. This protein, which makes up 90% of hair, skin and nails, binds directly to areas of damage and goes to work repairing them. The result? Shinier, stronger hair.

   Clinical results show Alpha Keratin 60ku® does the following:

   • Reduces frizz up to 67%
   • Offers 95% split end reparation
   • Volumizes each hair strand by 22%
   • Increases color vibrancy by 138%

   You can see for yourself the power of VIRTUE hair products when you take a look at these VIRTUE hair care before and afters. Not sure what the best Virtue hair products are for you? You can check out VIRTUE customer reviews for helpful customer insight!

2. What is Alpha Keratin 60ku®, and where is it derived from?

   VIRTUE hair products are powered by Alpha Keratin 60ku®. The first of its kind, this extraordinary, multi-patented protein is virtually identical to the keratin that makes up nearly 90% of our hair, skin and nails. Because it's used in its whole form and undiluted with other ingredients, it is accepted by the body as its own, improving the health and appearance of hair, strand by strand. It's derived from ethically sourced human hair, and is a byproduct of the wig industry. All hair used by VIRTUE has been purchased, not donated.

3. How is VIRTUE's Alpha Keratin 60ku® different from other brands?

   The Alpha Keratin 60ku® used in VIRTUE hair repair products is pure keratin in its native, original form, making it easier to be recognized and accepted by the body as its own. Other hydrolyzed keratins are fractured and diluted with other ingredients, so their functionality and efficacy may be compromised.

4. What are the best VIRTUE hair products?

   VIRTUE has several bestselling products here at LovelySkin. The VIRTUE Recovery Shampoo is a fan-favorite sulfate-free shampoo that, after just five uses, helps repair hair damage caused by heat, color treatments and styling. You can pair it with the VIRTUE Recovery Conditioner for even more protection for stressed tresses.

   Next up is the VIRTUE Restorative Treatment Mask, a powerful, moisturizing hair treatment that is designed to repair and seal broken and split ends with Alpha Keratin 60ku®. When you want to add a boost of shine, strength, softness and frizz-fighting hydration to your locks, the VIRTUE 6-in-1 Styler works wonders to prime and protect hair. To hydrate curly hair while building definition and texture, consider the VIRTUE Moisture Defining Whip a worthy contender. For an instant dose of health and shine post-shower, you can add a drop or two of VIRTUE Healing Oil to your hair care routine.

5. Is VIRTUE shampoo sulfate-free?

   Yes. VIRTUE hair products are free of sulfates, phthalates, parabens, gluten, synthetic colors and dyes. Plus, VIRTUE hair care is also cruelty-free!

6. How do you use VIRTUE Healing Oil?

   The VIRTUE Healing Oil repairs hair of all types while promoting softness. In addition to the ultra reparative Alpha Keratin 60ku®, this oil is infused with potent antioxidants and healing oils that protect hair color from environmental factors. To use, shake the bottle to activate its key ingredients. Then, pump a few drops into your hands and apply to damp or dry hair as desired.

7. Where to buy VIRTUE hair products?

   At LovelySkin, we only sell products that are 100% authorized and certified by the brands we carry, including VIRTUE. Every VIRTUE hair product you receive from LovelySkin is guaranteed authentic, so you never need to worry about legitimacy or freshness. Our Customer Care Team can help answer any product questions you may have, and the LovelySkin blog is full of more information to help you formulate your perfect hair care routine with our most trusted brands, like VIRTUE.